Privacy Policy

This Privacy Policy explains how BackgroundChecks.me ("we," "us," or "our") collects, uses, and discloses information when you visit or use our website at backgroundchecks.me (the "Site"). By using the Site, you agree to the collection and use of information in accordance with this policy.

01Information We Collect

Information you provide directly. When you use our search form, we collect the first name, last name, and state you enter. This information is used to route your search to our service partner (PeopleLooker) and is captured in our analytics for measuring which searches happen.

Information collected automatically. When you visit the Site, we and our third-party partners automatically collect:

• Your IP address and approximate geographic location
• Your device type, operating system, and web browser
• The referring website or search query that brought you here
• Pages you view and actions you take on the Site
• Date and time of your visit
• Unique identifiers stored in cookies and similar technologies

Information we do not collect. We do not ask for, and we do not intentionally collect, your Social Security number, driver's license number, financial account information, or other sensitive personal data on this Site. Any payment information you provide is collected by PeopleLooker, not by us.

02How We Use Information

We use the information we collect to:

• Route your search request to our partner service (PeopleLooker) along with the information you entered
• Measure the performance of our advertising campaigns and improve ad targeting
• Understand how visitors use the Site and improve the user experience
• Detect, prevent, and address fraud, security issues, and abuse
• Comply with legal obligations and enforce our Terms of Service

03Tracking Technologies

We use several tracking technologies on this Site. You have the right to know what they are and how to control them.

Google Analytics. We use Google Analytics (Universal Analytics property) to measure site traffic and user behavior. Google Analytics sets cookies that identify your browser across visits. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Google Ads Conversion Tracking & Remarketing. We use Google Ads conversion tracking and remarketing to measure the performance of our advertising and to show relevant ads to people who have visited our Site. You can manage your Google Ads settings at adssettings.google.com.

Meta (Facebook) Pixel. We use the Meta Pixel to measure ad performance and build audiences for retargeting. You can manage ad preferences in your Facebook account settings or at facebook.com/ads/preferences.

Click Tracking. We use an internal click-tracking system (CPV Lab) to attribute traffic to specific advertising campaigns and creatives. This captures the name and state you enter in the form, your IP address, and the campaign or keyword that referred you.

Cookie Management. Most browsers allow you to refuse or delete cookies through your browser settings. Refusing cookies may affect Site functionality.

04How We Share Information

We share information in the following circumstances:

• With PeopleLooker: When you submit a search, we route your first name, last name, state, and associated tracking identifiers to PeopleLooker so they can serve you a results page and offer their service.
• With advertising partners: Google and Meta receive tracking pixel data about your visit, as described above, for ad measurement and retargeting.
• With analytics providers: Google Analytics receives usage data about your session.
• With service providers: Hosting, content delivery, and security vendors may access information as needed to operate the Site.
• For legal reasons: We may disclose information if required by law, legal process, or to protect the rights, property, or safety of our company, our users, or others.
• In business transfers: If we are acquired or merged, information may transfer to the new owner.

We do not sell your personal information in the traditional sense of the word. However, certain uses of advertising pixels (such as Meta and Google) may constitute "sharing" or "sale" under California law. See the California Rights section below for how to opt out.

05About PeopleLooker

When you submit our search form, you are directed to PeopleLooker, a paid subscription service operated by The Lifetime Value Co., LLC. PeopleLooker is a separate company with its own privacy practices. Their privacy policy is available at peoplelooker.com/privacy.

Any personal information you provide on PeopleLooker's website — including payment information and account details — is collected by PeopleLooker, not by us. We are not responsible for PeopleLooker's privacy practices.

06Your Privacy Rights

Depending on where you live, you may have the right to:

• Access the personal information we hold about you
• Correct inaccurate personal information
• Delete your personal information, subject to legal exceptions
• Opt out of the sale or sharing of personal information for targeted advertising
• Opt out of certain automated decision-making
• Withdraw consent where processing is based on consent

To exercise any of these rights, contact us at support@backgroundchecks.me. We will respond within the time required by applicable law.

07California Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

• The right to know what personal information we collect and how we use it
• The right to request deletion of personal information we have collected
• The right to correct inaccurate personal information
• The right to opt out of the sale or sharing of personal information
• The right to limit the use of sensitive personal information
• The right to non-discrimination for exercising your privacy rights

To opt out of sharing for targeted advertising, email us at support@backgroundchecks.me with the subject line "Do Not Sell or Share — CA Request." You can also enable the Global Privacy Control (GPC) signal in your browser, which we honor as a valid opt-out request.

We do not knowingly sell or share personal information of consumers under 16 years of age.

08Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law. Click-tracking and analytics data are typically retained for up to 24 months. Search submissions forwarded to PeopleLooker are retained in their systems according to their retention policy.

09Security

We use industry-standard security measures (including SSL/TLS encryption for data in transit) to protect personal information. However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of information transmitted to or stored on our Site.

10Children's Privacy

This Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us at support@backgroundchecks.me and we will delete it.

11Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and revise the "Last updated" date at the top. We encourage you to review this policy periodically.